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How Important Are Sponsors for Fundraising? The short answer? Very. When it comes to planning and executing your nonprofit’s event, the mix of sponsors can be the difference between failure, [...]

I believe that a well-told story is one of the most effective ways to illustrate an important point. Here’s a good one to get us started: Westby Associates is often asked to assist in executive [...]

TAKE THESE 5 STEPS BEFORE STARTING YOUR CAPITAL CAMPAIGN The beginning stages of a capital campaign can be an exhilarating and scary time. You know you have a burning need – for a new building, a [...]

START MANAGING THE 3 PHASES Under the best circumstances, grant writing can be a complicated and mysterious undertaking. It’s also an essential undertaking for most nonprofits. So how do [...]

Oh the stories he would tell…. Mike Wilson was a man of deep passions, absolute commitment, and unique transparency. He loved life, which for him included fierce loyalty to his family, his [...]

A brief metaphor inspired by recent events… Prejudice is a societal disease. It is a terrible disease that devalues and destroys lives, and causes people to live in fear. There is no vaccine, and [...]